Archive for November 13th, 2012

Arm & Hammer Park

November 13, 2012

(PR) (Trenton, NJ) The home ballpark for the Trenton Thunder, Double A affiliate of the New York Yankees, will now be known as ARM & HAMMER™ Park following a press conference today in Trenton that included representatives from Princeton, NJ-based Church & Dwight Co. Inc.

Church & Dwight, maker of the ARM & HAMMER family of products and a founding sponsor of Trenton Thunder baseball, has expanded its sponsorship to include the name of the ballpark for the next 20 years, through 2032.

“We are proud and honored to expand our current partnership with Church & Dwight and have the iconic ARM & HAMMER brand as the new name of the ballpark,” said Trenton Thunder President Joe Finley. “The pairing of the world-wide recognized ARM & HAMMER brand with the Trenton Thunder and our brand of New York Yankees Minor League Baseball is something in which the people of Mercer County and the entire region can take pride.”

“We’re thrilled to be entering into this long-term partnership with the Trenton Thunder,” said James Craigie, Church & Dwight Chairman and Chief Executive Officer. “We look forward to continuing Church & Dwight Company’s long-standing tradition of supporting our local communities by working together with the Trenton Thunder through our sponsorship of ARM & HAMMER Park.”

Church & Dwight, a $3.0 billion company, was founded in 1846 and is headquartered in Princeton, New Jersey. Church & Dwight is a leader in the Household Consumer Products and Personal Care industry, with such brands as ARM & HAMMER™, Nair™, Spinbrush™, Oxi Clean™, Orajel™ and more.
The Thunder began play in 1994 and will celebrate their 20th season in 2013. Trenton is the longest tenured team and the highest level of professional baseball (Class AA) in the state of New Jersey. On August 30, 2012, the Thunder and New York Yankees announced that the Player Development Contract between the two clubs has been extended through the 2022 season.

The 2013 season will begin on April 4 at Portland with the home opener slated for Thursday, April 11 against Richmond. Season tickets and group outings are on sale now by calling 609-394-3300.


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